Gidget Loves Fashion is owned by Shalimar Backman, with help from her Chihuahua, the lovable Gidget. Shalimar grew up in the world of couture; her mother spending her life in the designer fragrance business, going on to launch Gucci’s first fragrance in the 70’s. Shalimar is actually named for Guerlain’s famous scent, which was one of her mother’s favorites!